Human Machine Interface for Customers

DB mindbox is looking for startups in the area of HMI (Human Machine Interface) to bring our customer facing use cases to the next level.

Develop your prototype and business model with us and open up new digital options for our customers.

This 100 day signature program gives startups the chance to customize and live-test their solution to real challenges that DB is facing. What do you get?

  • access to DB experts and data
  • access to a network of selected coaching and mentoring experts
  • and EUR 25,000, no equity taken.

You will be supported by a dedicated DB mindbox startup manager and will have 24/7 access to our coworking space (if applicable).

This is a great opportunity to lay the foundation for joint projects and successful long-term collaboration with Deutsche Bahn AG.

Questions? Check out our FAQs.


Augmented Reality

Help us offer AR solutions for a smooth and supportive user journey for our customers.

We’re looking for solutions to orientate and navigate customers in the train station, based on image analytics.

Possible use cases can be:


Guide our passengers to their train within the train station using AR.

Point of interest

Help passengers find POI within the train station.

Guidance in the event of disruptions

Especially when unforseen events happen, help us guide passengers to alternative transport options.


Smart Keys

We want to offer digital, bookable access to certain areas, services and products, with the click of a button on their smartphones.

We’re specifically looking for digital platform and infrastructure solutions for seamless access management that are able to operate with various lock systems. Examples would be:



Opening and closing of paid lockers on the train station.

Shared Cars

Access to a booked shared car.

Lounge Areas

Access to specific areas within the train stations that are just accessible for certain passengers.


Access to a booked Call-a-Bike.



Application Deadline

Last day to apply for the program


Announcement of Candidates

Invitation of selected teams


Selection day (tbc)

Pitch your idea in front of a jury


Start of Program (tbc)

You'll get three months to develop and test a prototype in cooperation with DB


End of Program (tbc)

End of program and presentation of your results